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Record W4411037944 · doi:10.5267/j.dsl.2025.6.999

The guidelines for content creators creating a competitive advantage over online media industry

2025· article· en· W4411037944 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueDecision Science Letters · 2025
Typearticle
Languageen
FieldDecision Sciences
TopicTechnology's Impact on Media
Canadian institutionsnot available
FundersKing Mongkut's University of Technology North Bangkok
KeywordsCompetitive advantageBusinessMedia contentMarketingContent (measure theory)AdvertisingIndustrial organizationKnowledge managementComputer scienceMultimediaMathematics

Abstract

fetched live from OpenAlex

This study aimed to develop strategic guidelines for content creators to achieve a competitive advantage in the online media industry by constructing a structural equation model (SEM). A mixed-methods approach was used, combining qualitative interviews with nine industry experts, a focus group with eleven specialists, and a quantitative survey of 500 executives from industrial businesses. Data were analyzed using descriptive statistics, inferential tests, and multivariate techniques. The analysis identified four key strategic components: (1) cost effective, (2) data-driven, (3) differentiate creation, and (4) agile marketing. Cost effectiveness emerged as the most critical factor. Hypothesis testing indicated that business duration significantly influenced the prioritization of these components (p < 0.05). The refined SEM demonstrated strong model fit, with CMIN–p = 0.062, CMIN/DF = 1.142, GFI = 0.955, and RMSEA = 0.0173. The findings confirm the model’s applicability in supporting strategic planning and enhancing competitiveness among online content creator businesses.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.011
metaresearch head score (Gemma)0.209
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Science and technology studies
Consensus categoriesScience and technology studies
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.670
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0110.209
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0010.005
Science and technology studies0.0010.003
Scholarly communication0.0010.001
Open science0.0050.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.221
GPT teacher head0.492
Teacher spread0.271 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it