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Record W4411075035 · doi:10.1108/ejm-04-2024-0343

Mindful social media usage: insight and impact from co-creating a social media mindfulness practice for young Black women

2025· article· en· W4411075035 on OpenAlexaff
Steven S. Chan, Shalini Bahl, Kelly Moore, Michelle van Solt, Ryan E. Cruz, Matthew Philp, Tessa Garcia-Collart, Ellen Campos Sousa, George R. Milne, Nelson Borges Amaral, M. Perkins, Kirsten Johnson

Bibliographic record

VenueEuropean Journal of Marketing · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicImpact of Technology on Adolescents
Canadian institutionsOntario Tech UniversityToronto Metropolitan UniversityTed Rogers Centre for Heart Research
Fundersnot available
KeywordsMindfulnessSocial mediaPsychologyBusinessPublic relationsAdvertisingMarketingPolitical scienceClinical psychologyComputer scienceWorld Wide Web

Abstract

fetched live from OpenAlex

Purpose This paper aims to identify key insights from the social media needs and experiences of target audience of young Black women (YBW) and apply principles of mindfulness to those insights to develop resources and practices to empower YBW to have a healthier relationship with social media. Design/methodology/approach Consumer behavior researchers, a mindfulness educator and nonprofit stakeholders collaborated to conduct in-depth interviews with YBW (aged 18–30) to understand their daily use, challenges and benefits of social media. The team conducted thematic analysis, which yielded six key themes used to develop a mindfulness-based social media usage handbook with six complementary modules tailored to YBW. The handbook was further refined based on feedback from the interviewees and nonprofit stakeholders. Practical implications The handbook helps YBW navigate social media more skillfully, with awareness and intention, and guides them toward achieving their online social media goals. Our team marketed our handbook to thousands of YBW on social media via our community partners and by contacting 500+ chapters of US college sororities for Black women. Our team continues to scale this initial impact by developing live and virtual workshops. Social implications Conducting in-depth interviews promoted self-awareness for interviewees and fostered their sense of agency about social media use. Qualitative findings revealed that social media behaviors and outcomes can lead to either positive or negative outcomes depending on user intention and awareness. These insights shaped the resulting Social Media Mindfulness Practice (SMMP) and handbook. Ongoing efforts to distribute these resources to YBW aim to create a lasting impact by fostering skills to build positive online experiences and communities that support their well-being. Originality/value This research contributes novel value by revealing research insights for YBW who are underrepresented in social media research; applying mindfulness principles to cultivate a healthier relationship with social media, rather than advocate an abstinence approach; and implementing a practical solution in the form of a handbook and forthcoming workshops to target audience.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.018
metaresearch head score (Gemma)0.053
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Science and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.542
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0180.053
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.000
Science and technology studies0.0010.001
Scholarly communication0.0000.001
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.018
GPT teacher head0.322
Teacher spread0.304 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2025
Admission routes1
Has abstractyes

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