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Record W4411664919 · doi:10.1108/imr-12-2024-0533

Understanding the effects of uncertainty on NPD speed: a temporal perspective

2025· article· en· W4411664919 on OpenAlex
Qing Ye, Ying Huang, An Ni, Fue Zeng, Tianyang Lou

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueInternational Marketing Review · 2025
Typearticle
Languageen
FieldDecision Sciences
TopicInnovation Diffusion and Forecasting
Canadian institutionsInstitute on Governance
Fundersnot available
KeywordsPerspective (graphical)BusinessIndustrial organizationComputer scienceArtificial intelligence

Abstract

fetched live from OpenAlex

Purpose Our goal is to propose an effective adaptive strategy to address the challenges of uncertainty stemming from deglobalization. Design/methodology/approach Using data from 248 firms across diverse industries, we investigate how environmental uncertainty influences new product development (NPD) speed and explore the moderating role of external network information – sourced from trade associations (TAs) and non-governmental organizations – in mitigating or amplifying the impact of uncertainty. Findings Our findings reveal that both technological uncertainty and market uncertainty positively influence NPD speed. Additionally, the embeddedness of TAs positively moderates the relationship between market uncertainty and NPD speed but negatively moderates the relationship between technological uncertainty and NPD speed. In contrast, the embeddedness of non-profit organizations and non-government organizations positively moderates the relationship between technological uncertainty and NPD speed while negatively moderating the relationship between market uncertainty and NPD speed. Originality/value Deglobalization has heightened environmental uncertainty, particularly in the areas of market dynamics and technological advancements. Existing research highlights a wide array of adaptive strategies to mitigate such uncertainty, often attributed to insufficient information for reliable forecasting. However, a critical yet less examined aspect of environmental uncertainty is the rapid pace of change. We propose that accelerating the speed of NPD represents an innovative strategy to navigate these challenges effectively.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.062
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.970
Threshold uncertainty score0.946

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0070.062
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.136
GPT teacher head0.414
Teacher spread0.278 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it