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Record W4412505260 · doi:10.4236/ojbm.2025.134149

Exploring Consumer Behavior towards Social Impact Apps for Food Waste Reduction

2025· article· en· W4412505260 on OpenAlex
Aidan Gershengoren, Nymisha Bandi

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueOpen Journal of Business and Management · 2025
Typearticle
Languageen
FieldAgricultural and Biological Sciences
TopicFood Waste Reduction and Sustainability
Canadian institutionsMcGill University
Fundersnot available
KeywordsFood wasteReduction (mathematics)BusinessMarketingAdvertisingEnvironmental economicsEconomicsWaste management

Abstract

fetched live from OpenAlex

Food waste is a significant global challenge, with social and environmental implications that demand innovative solutions. Apps like Too Good To Go offer a technological approach to mitigating food waste by connecting consumers with surplus food from local businesses at discounted prices. This study examines consumer behavior toward such apps, focusing on their attitudes, motivations, and barriers to adoption. Using a survey distributed to current users, potential users, and non-users, data were collected on demographics, usage patterns, perceptions, and challenges. Descriptive analysis, behavioral segmentation, and statistical testing revealed several main motivators—such as cost savings, environmental awareness, and convenience—that drive engagement with these apps. We also identified generally positive attitudes toward the technology’s potential to reduce food waste, though notable barriers persist, including skepticism about surplus food quality and app usability. Building on these insights, our results show that consumers prioritize substantial discounts of 40% or more and clear indication of food freshness when deciding to adopt and consistently use food waste reduction apps. Additionally, low interest in features associated with loyalty programs and wide variety of dietary options, allow us to save on app development costs and shorten time-to-market. Our findings also allow us to conduct a more targeted marketing campaign, focusing on motivational drivers like convenience, instead of a more generic message.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.996
Threshold uncertainty score0.181

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.107
GPT teacher head0.321
Teacher spread0.213 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it