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Record W4412736204 · doi:10.1108/mip-04-2024-0267

Service presentness in enhancing services interaction flow

2025· article· en· W4412736204 on OpenAlex
Harriman Samuel Saragih

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueMarketing Intelligence & Planning · 2025
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicService and Product Innovation
Canadian institutionsInnovation Cluster (Canada)
Fundersnot available
KeywordsBusinessFlow (mathematics)MarketingService (business)Process management

Abstract

fetched live from OpenAlex

Purpose The quality of being fully engaged during service interactions is essential for service providers, as it reflects a commitment to meeting customers’ expectations and needs. While engagement is recognized as an important aspect of service delivery, the concept of maintaining sustained attentiveness throughout the entire service journey – referred to here as service presentness – has received limited conceptualization in existing research. Therefore, this study aims to conceptualize service presentness, elaborate on its key dimensions and illustrate how it contributes to enhancing the flow of service interactions. Design/methodology/approach Building on Jaakkola’s (2020) and Ulaga et al.’s (2021) theory synthesis approaches, we situate service presentness within a service-dominant logic perspective. Drawing from role theory and the principle of sequential interdependence, we develop a conceptual framework that clarifies the outward-oriented, real-time engagement required to optimize the service interaction flow. Findings Service presentness denotes the provider’s sustained, deep focus and genuine engagement throughout the entire service experience, ensuring a continuously attentive customer journey. Its core dimensions – disciplined focus, empathetic listening, continuous facilitation, customer-centric orientation and authenticity – collectively strengthen relational quality and guide seamless progression from one service phase to the next. Sustaining service presentness is thus crucial for achieving cohesive service delivery, ultimately enhancing customer trust and satisfaction. Originality/value This study introduces service presentness as a distinct yet complementary construct to existing mindfulness literature in service marketing. By emphasizing the provider’s ongoing, outward-facing engagement, our conceptual framework offers a foundation for empirical inquiry into how service presentness can be cultivated and measured across diverse service contexts.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.632
Threshold uncertainty score0.960

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0000.000
Scholarly communication0.0000.002
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.021
GPT teacher head0.285
Teacher spread0.264 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it