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Record W4412943957 · doi:10.9734/jemt/2025/v31i81339

Marketing Agricultural Products in Tanzania: A Review of Strategies, Gaps and Policy Implications

2025· review· en· W4412943957 on OpenAlex
Wakirya John Marwa, L. S. Wang

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Economics Management and Trade · 2025
Typereview
Languageen
FieldBusiness, Management and Accounting
TopicInnovation and Socioeconomic Development
Canadian institutionsMinistry of Education and Child Care
Fundersnot available
KeywordsFood securityBusinessAgricultural marketingTanzaniaLivelihoodAgricultureMarketingAgricultural communicationGood agricultural practiceAgricultural extensionAgricultural economicsFood systemsEconomicsMarketing managementRelationship marketingGeography

Abstract

fetched live from OpenAlex

Agricultural marketing is a critical factor influencing the economic landscape of Tanzania, where agriculture forms the backbone of the economy. Despite its central role in supporting rural livelihoods, contributing to food security, and boosting export potential, Tanzania's agricultural marketing system faces significant challenges. These include inadequate infrastructure, inefficient supply chains, lack of market access, and insufficient farmer education. Such inefficiencies have resulted in substantial post-harvest losses, estimated at 30-40%, particularly for perishable products, while rural farmers face low prices due to the dominance of middlemen. This paper explores these challenges and examines the potential for improved marketing strategies to enhance food distribution, increase rural incomes, and boost Tanzania's agricultural exports. We conducted a thorough literature review from quality databases (Scopus, Web of Science, and PubMed) and one search engine (Google Scholar) whereby literatures published in high quality journals were examined. Key interventions proposed include infrastructure development, strengthening market linkages, and the use of technology to improve market information systems. Additionally, enhancing farmer education on marketing practices is crucial to empowering farmers to navigate modern agricultural markets successfully. Moreover, the role of consumer trust in agricultural products is emphasized, highlighting the need for transparency and quality control. This review aims to provide a comprehensive understanding of the agricultural marketing landscape in Tanzania and suggest actionable recommendations for overcoming existing barriers. By optimizing agricultural marketing, Tanzania can harness its agricultural sector's full potential, ensuring sustainable growth, poverty reduction, and food security.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Review · Consensus signal: Review
Teacher disagreement score0.950
Threshold uncertainty score0.820

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0010.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.027
GPT teacher head0.268
Teacher spread0.242 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it