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Record W4413458028 · doi:10.15407/socium2025.02.174

Museums as media: the social and communicative aspect of museum practices

2025· article· en· W4413458028 on OpenAlex
Ihor Rushchenko

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueUkrainian society · 2025
Typearticle
Languageen
FieldArts and Humanities
TopicMuseums and Cultural Heritage
Canadian institutionsnot available
Fundersnot available
KeywordsSocial mediaMuseologySociologyVisual artsArtComputer scienceWorld Wide Web

Abstract

fetched live from OpenAlex

This article conceptualises museums as a distinct form of media. The author tries to examine how contemporary museums are transformed under the pressure of addressing urgent socio-communicative challenges. The study is theoretically founded on the ideas of the Toronto School of Communication, particularly the works of Harold Innis and Marshall McLuhan. Within this framework, classical museums are interpreted as media transmitting cultural and historical messages; they are characterised as time-biased and “cold” media. Furthermore, the article describes museums as “passive” and “integrative” media. It is argued that the historical trajectory of museums reflects a development from time-oriented to space-oriented media (space-biased media), and from “cold” to “hot” media. The communicative environment of museums is becoming increasingly active through the introduction of various communicative technologies. It is described historically, how the communicative space of museums has undergone several revolutionary transformations. Firstly, there was the transition from private closed collections to public exhibitions. Secondly, there has been the qualitative diversification of museum profiles and the quantitative expansion of museum collections. Thirdly, museums have expanded the internal media through the implementation of immersive and interactive technologies, facilitated by the convergence of different media forms. Fourthly, there has been the external media expansion and globalisation of museum communications through the emergence of the “Internet galaxy”. The complexity of decoding museum messages is also examined. Decoding is interpreted through the lens of symbolic interactionism as the necessity of understanding and immersing oneself in the symbolic world and meanings conveyed by cultural artifacts. Following Riepl’s Law, it is further posited that virtual museums have found their own niche and are unlikely to supplant classical museums.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.735
Threshold uncertainty score0.797

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.001
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.074
GPT teacher head0.326
Teacher spread0.251 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it