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Record W4414697720 · doi:10.5465/amp.2023.0514

Random Experimentation and Exceptional Outcomes in Entrepreneurship

2025· article· en· W4414697720 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueAcademy of Management Perspectives · 2025
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicEntrepreneurship Studies and Influences
Canadian institutionsUniversity of Calgary
Fundersnot available
KeywordsEntrepreneurshipRandomnessContext (archaeology)Value (mathematics)Diversification (marketing strategy)OutlierFunction (biology)Personalization

Abstract

fetched live from OpenAlex

This paper explores a new paradigm in entrepreneurship, characterized by random experimentation and exemplified by indie makers and solopreneurs like Pieter Levels and Daniel Vassallo. In contexts where uncertainty is extremely high and outcomes follow a heavy-tailed distribution, entrepreneurship can begin to resemble gambling. In response, indie entrepreneurs adopt deliberate experimentation strategies to manage this randomness based on their understanding of power-law dynamics. This approach emphasizes diversification and uncertainty-hedging value of experimentation over the learning and adaptation value of experimentation, which is emphasized in other theories such as the lean startup. Random experimentation focuses on breadth over depth and accepts that outcomes are often shaped more by chance than by effort. Through the lens of order statistics, we adopt a modeling approach that allows us to calculate a baseline function for the value of experimentation. Entrepreneurs may find this useful in designing their experimentation strategy as it allows them to calculate the optimal number of experiments when the probability distribution of outcomes is known. We showcase the predictive power of our modeling approach by illustrating the ability of our model to predict the frequency of outliers in the real-world context of crowdfunding campaigns.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.300
Threshold uncertainty score0.540

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.018
GPT teacher head0.291
Teacher spread0.273 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it