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Record W4414843801 · doi:10.1017/pan.2025.10018

Survey Professionalism: New Evidence from Web Browsing Data

2025· article· en· W4414843801 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

fundA Canadian funder is recorded on the work.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenuePolitical Analysis · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicSurvey Methodology and Nonresponse
Canadian institutionsnot available
FundersEuropean Research CouncilUniversity of CambridgeCharles Koch FoundationJohn S. and James L. Knight FoundationCraig Newmark PhilanthropiesNew York UniversityYork University
KeywordsWeb surveyQuality (philosophy)DemographicsSurvey data collectionSelection (genetic algorithm)Survey researchResource (disambiguation)Data quality

Abstract

fetched live from OpenAlex

Abstract Online panels have become an important resource for research in political science, but the compensation offered to panelists incentivizes them to become “survey professionals,” raising concerns about data quality. We provide evidence on survey professionalism exploring three US samples of subjects who donated their browsing data, recruited via Lucid, YouGov, and Facebook (total n equals 3 comma 886 $n = 3,886$ <mml:math xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mnf="http://cambridge.org/core/manifest" xmlns:cup="http://contentservices.cambridge.org" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:m="http://cambridge.org/core/metadata" xmlns:core="http://cambridge.org/core" xmlns:c="http://cambridge.org/core/content" display="inline"> <mml:mrow> <mml:mi>n</mml:mi> <mml:mo>=</mml:mo> <mml:mn>3</mml:mn> <mml:mo>,</mml:mo> <mml:mn>886</mml:mn> </mml:mrow> </mml:math> ). Survey professionalism is common, but varies across samples: by our most conservative estimate, we find 1.7% of respondents on Facebook, 7. backslash color b l a c k Baseline 6 $\color {black}6$ <mml:math xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mnf="http://cambridge.org/core/manifest" xmlns:cup="http://contentservices.cambridge.org" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:m="http://cambridge.org/core/metadata" xmlns:core="http://cambridge.org/core" xmlns:c="http://cambridge.org/core/content" display="inline"> <mml:mrow> <mml:mo>\color</mml:mo> <mml:mrow> <mml:mi>b</mml:mi> <mml:mi>l</mml:mi> <mml:mi>a</mml:mi> <mml:mi>c</mml:mi> <mml:mi>k</mml:mi> </mml:mrow> <mml:mn>6</mml:mn> </mml:mrow> </mml:math> % on YouGov, and 34 backslash color b l a c k period 7 $\color {black}.7$ <mml:math xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mnf="http://cambridge.org/core/manifest" xmlns:cup="http://contentservices.cambridge.org" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:m="http://cambridge.org/core/metadata" xmlns:core="http://cambridge.org/core" xmlns:c="http://cambridge.org/core/content" display="inline"> <mml:mrow> <mml:mo>\color</mml:mo> <mml:mrow> <mml:mi>b</mml:mi> <mml:mi>l</mml:mi> <mml:mi>a</mml:mi> <mml:mi>c</mml:mi> <mml:mi>k</mml:mi> </mml:mrow> <mml:mo>.</mml:mo> <mml:mn>7</mml:mn> </mml:mrow> </mml:math> % on Lucid to be professionals (under the assumption that professionals are as likely as non-professionals to donate data after conditioning on observable demographics available from all online survey takers). However, evidence that professionals lower data quality is limited: they do not systematically differ demographically or politically from non-professionals and do not exhibit more response instability. They are, however, somewhat more likely to speed, straightline, and attempt to take questionnaires repeatedly. To address potential selection issues in donating of browsing data, we present sensitivity analyses with lower bounds for survey professionalism. While concerns about professionalism are warranted, we conclude that survey professionals do not, by and large, distort inferences of research based on online panels.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.025
metaresearch head score (Gemma)0.109
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.108
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0250.109
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.002
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.669
GPT teacher head0.584
Teacher spread0.085 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it