The Influence of a Cause-Related Marketing Initiative on Attitudes Toward an Intercollegiate Athletic Department
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Sport organizations often use cause-related marketing (CRM) initiatives to enhance their image. However, CRM initiatives often fall short of intended objectives. Utilizing signaling theory, this study examines how a CRM initiative may influence college students’ attitudes toward the athletic department. Respondents were shown a social media message promoting a mental health-related CRM initiative sponsored by an intercollegiate athletic department, and respondents’ attitudes toward the athletic department were compared pre- and postviewing the message. A repeated-measures analysis of covariance design was utilized to examine if message presentation and/or respondent gender affected the change in attitudes toward the athletic department. Results indicate that CRM initiatives positively impact attitudes toward athletic departments, and female respondents showed a more significant attitude change than male respondents. Findings suggest there is value in athletic departments engaging in CRM initiatives, especially when targeting female consumers.
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.009 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it