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Record W4416913269 · doi:10.3390/asi8060186

Zero-Shot to Head-Shot: Hyperpersonalization in the Age of Generative AI

2025· article· en· W4416913269 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueApplied System Innovation · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicEthics and Social Impacts of AI
Canadian institutionsEncana (Canada)
Fundersnot available
KeywordsPersonalizationClickstreamAutomationKey (lock)AnalyticsModality (human–computer interaction)Generative grammarFeature (linguistics)

Abstract

fetched live from OpenAlex

Generative Artificial Intelligence (GenAI) is rapidly transforming industries and organizations through automation and augmentation. Personalization of human–system interaction is a key area that can be significantly advanced through the effective implementation of GenAI. GenAI, positioned as an intermediary between humans and systems, can transform the human experience from the pre-defined, conventional notions of personalization into a dynamic and integrated hyperpersonalization capability. This article presents the zero-shot-to-head-shot hyperpersonalization (Z2H2) framework, which aims to achieve this through the effective adoption of GenAI techniques. It is a domain-neutral framework of three incremental stages named zero-shot, few-shot, and head-shot that gradually increase the level of hyperpersonalization of the human–system interaction. The framework is further represented in a layered system design and the Z2H2 Data Modality Matrix (ZDMM), which systematically maps data types, AI capabilities, and personalization objectives for each stage. The capabilities of the framework are demonstrated in an educational setting, followed by an empirical evaluation using the Open University Learning Analytics Dataset (OULAD). Although this dataset only contains demographic and aggregated clickstream data, which is a subset of attributes relevant to the entire framework, the gradual development of zero-shot-to-head-shot hyperpersonalization is effectively demonstrated and validated on these student interactions.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.623
Threshold uncertainty score0.280

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.003
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.084
GPT teacher head0.397
Teacher spread0.313 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it