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Record W605734693

The future of tobacco sponsorship of sport in Canada.

2000· book· en· W605734693 on OpenAlexaboutno aff
John Anthony. McKibbon

Bibliographic record

VenueScholarship at UWindsor (University of Windsor) · 2000
Typebook
Languageen
FieldBiochemistry, Genetics and Molecular Biology
TopicMuscle metabolism and nutrition
Canadian institutionsnot available
Fundersnot available
KeywordsAdvertisingPolitical scienceBusiness
DOInot available

Abstract

fetched live from OpenAlex

This study was designed to uncover the predictions of experts regarding the future of tobacco sponsorship of sport in Canada. The Delphi Technique was used as the research protocol. A census of all marketing managers of tobacco brands involved in sport sponsorship (N = 4) and elite sporting events that utilize sponsorship funds from tobacco companies (N = 7) were involved in the study. Data were collected in three rounds as per the Delphi Technique protocol. In the first Round, each expert answered three open ended questions regarding the future of tobacco sponsorship of sport in Canada. From the responses provided in Round One, eighteen statements were generated that formed the basis for the last two rounds. Responses for the statements on the last two Rounds were evaluated on a 5-point Likert scale for probability, desirability, importance, impact, and priority. The results from Rounds Two and Three lead the researcher to predict that tobacco sponsorship of sport will be severely diminished after the year 2000 and that talent development programs which provide the international events with Canadian sport talent will need to find alternative sponsors if these programs are to survive. Further, many of the current events receiving funding will need to downgrade their events from major international status.Dept. of Kinesiology. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis2000 .M352. Source: Masters Abstracts International, Volume: 39-02, page: 0500. Adviser: W. J. Weese. Thesis (M.H.K.)--University of Windsor (Canada), 2000.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.008
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.063
Threshold uncertainty score0.454

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0040.008
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0070.002
Scholarly communication0.0050.001
Open science0.0010.002
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0030.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.006
GPT teacher head0.181
Teacher spread0.175 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2000
Admission routes1
Has abstractyes

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