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Analyzing the customer purchase data of an online shopping store by data mining: A real case study in Iran

2025· article· en· W6888765433 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueDOAJ (DOAJ: Directory of Open Access Journals) · 2025
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCustomer churn and segmentation
Canadian institutionsConcordia University
Fundersnot available
KeywordsCluster analysisContext (archaeology)Statistical classificationArtificial neural networkBusiness intelligenceCentroidKernel (algebra)

Abstract

fetched live from OpenAlex

Nowadays, online shopping plays a vital role in providing services and delivering goods to customers in the context of business intelligence and e-commerce. This research analyzes the customer purchase data of an Iranian online shopping company in Tehran. Among the available datasets provided by the company, 200 thousand records of one week of transactions have been selected for the present study. Several classification methods (i.e., Random Forest, gradient-boosted trees, K-Nearest Neighbor (KNN), Naïve Bayes, Kernel Naïve Bayes, and Neural Networks) and clustering approaches have been applied to discover the knowledge and patterns. The results show that before balancing the dataset, the KNN algorithm with K=5 is the best classification method among the existing methods. However, after balancing, gradient-boosted trees outperform the other classification methods. For clustering methods, the results show that the K-Means algorithm with K=3 is more efficient regarding the average within centroid distance for each cluster. Finally, concluding remarks and suggestions for future studies are stated.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScholarly communication, Open science
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.068
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0010.003
Science and technology studies0.0000.000
Scholarly communication0.0020.009
Open science0.0060.005
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.507
GPT teacher head0.573
Teacher spread0.066 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it