Impacto de una estrategia de marketing deportivo en la intención de afiliación de consumidores a un club de fútbol tradicional de la ciudad de Trujillo, en el 2018 (Tesis Parcial)
Bibliographic record
Abstract
ABSTRACT \nIn recent years, Peru has been one of the countries that has grown the most economically in the \nregion, sports trade is one of the sectors that has come to progress considerably. An example of this \nis the classification of the Peruvian Soccer Team to the World Cup of Russia, which has a greater \ninterest in the consumption of sportswear, as well as different badges related to the representative \nteam of this sport in our country. \nIn the last quarter of 2017, the sale of t-shirts and costumes multiplied. In addition, it has served for \nbanks in the banking sector to sponsor the Peruvian national team and players, and point out their \nstrategies to penetrate the mass segments across the globe. \nSoccer is considered a business model with a clear marketing presence, which serves as an effective \ntool to sell a brand based on the passion it has for the part of the fans and fans of the club. \nThe present investigation was carried out in order to determine to what extent a sports marketing \nstrategy impacts the attention of the affiliation of consumers to a soccer club in the city of Trujillo, in \n2018, and the percentage of acceptance of the strategy of proposed marketing linked to the behavior \nof the Trujillo consumer. \nThis research is Non experimental, descriptive and transversal, due to the fact that phenomena were \nobserved as they were in context, data was collected in a single moment and in a single time, to later \nanalyze the results in order to support future investigations. For this purpose, we used a sample of \n384 people from the city of Trujillo, between the ages of 20 to 59, all of them according to an \nestablished consumer profile. \nThe data obtained were tabulated, disseminated through a univariate analysis of frequencies and \npresented in tables and statistical graphs, obtaining results such as the strategy of sports marketing \nwere accepted in 77.5%, which evidences an impact on the purchase intention of affiliations of a \nfootball club in the city of Trujillo, in the year 2018.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.008 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.003 | 0.002 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.013 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".