Estratégias e política de comunicação em universidades federais brasileiras: uma análise do uso do Facebook
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Communication Policy is an essential instrument of dialogue and relationship. It allows the \norganization to direct all its work in the area of communication in a participatory manner. This \nstudy aimed to understand how Brazilian federal universities have built their communication \npolicies. In this process, the institutions have been taken social media into account, especially \nFacebook. This study has seven stages: identification of universities with Communication \nPolicy; identification of universities' online performance; participation of universities on \nFacebook; analysis of Communication Policies; interview with key university people; \ninterpretation of data and confrontation with theory and elaboration of a technical manual. The \ndifferent angles of analysis collaborated in solving the problem of this research. Despite the \nrelevance of a Strategic Communication Policy, even as a guide in managers' decision-making \nprocess, this study found that less than a quarter of federal universities had such a formalized \ndocument, reinforcing this research's importance. Regarding the Strategic Communication \nPolicies analyzed in this research, innovation, technology, social networks, and social media \nare still few addressed. It is worth noting that the universities that more explored social media \ncontent are the ones that presented the best results in public communication and public \nparticipation indexes on Facebook after implementing the Strategic Communication Policy. \nThis research also provides a manual with guidelines for those institutions willing to implement \na strategic instrument. Such practice could strengthen the organization's image and improve \nvisibility, credibility, and confidence before its stakeholders. Also, in institutionalizing a \nStrategic Communication Policy, it is possible to evaluate the different subjects that relate to \nthe organization and obtain a greater rapprochement with these actors.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.003 | 0.000 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it