Analyzing Interview Questions via Bloom's Taxonomy to Enhance the Design Thinking Process
Bibliographic record
Abstract
Interviews are central to the Empathy phase of Design Thinking, helping designers uncover user needs and experience. Although interviews are widely used to support human centered innovation, evaluating their quality, especially from a cognitive perspective, remains underexplored. This study introduces a structured framework for evaluating interview quality in the context of Design Thinking, using Bloom's Taxonomy as a foundation. We propose the Cognitive Interview Quality Score, a composite metric that integrates three dimensions: Effectiveness Score, Bloom Coverage Score, and Distribution Balance Score. Using human-annotations, we assessed 15 interviews across three domains to measure cognitive diversity and structure. We compared CIQS-based rankings with human experts and found that the Bloom Coverage Score aligned more closely with expert judgments. We evaluated the performance of LMA-3-8B-Instruct and GPT-4o-mini, using zero-shot, few-shot, and chain-of-thought prompting, finding GPT-4o-mini, especially in zero-shot mode, showed the highest correlation with human annotations in all domains. Error analysis revealed that models struggled more with mid-level cognitive tasks (e.g., Apply, Analyze) and performed better on Create, likely due to clearer linguistic cues. These findings highlight both the promise and limitations of using NLP models for automated cognitive classification and underscore the importance of combining cognitive metrics with qualitative insights to comprehensively assess interview quality.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.003 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.001 | 0.000 |
| Open science | 0.006 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".