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The new fitness world: commodifying well-being in the neoliberal era

2025· article· en· W7115926860 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueEinstein (São Paulo) · 2025
Typearticle
Languageen
FieldHealth Professions
TopicObesity and Health Practices
Canadian institutionsnot available
Fundersnot available
KeywordsCommodificationNeoliberalism (international relations)RationalitySolidarityIndividualismHealth policyBiopowerHealth promotionGovernmentality

Abstract

fetched live from OpenAlex

This paper examines the fitness industry as a by-product of neoliberal ideology, using "The New Way of the World: On Neoliberal Society" as a conceptual framework. Neoliberalism, as articulated by Dardot and Laval, extends beyond economic policy to shape governance and human behavior by embedding market-driven rationality into everyday life. The fitness industry, with its emphasis on individual responsibility for health and self-optimization, exemplifies core neoliberal tenets. It fosters the notion of the "entrepreneurial self," wherein success or failure is attributed to personal merit, thereby marginalizing collective health initiatives. The proliferation of fitness influencers further reinforces this paradigm, often disseminating misinformation and promoting unrealistic ideals of health and fitness. We argue that the commodification of health within the fitness industry aligns with neoliberalism's foundational principles: competitiveness, self-regulation, and the erosion of collective structures. In response, we advocate for a shift toward health frameworks rooted in inclusivity, equity, and shared responsibility, challenging the individualistic ethos embedded in current fitness discourse. Reimagining health policy through a lens of solidarity offers a pathway to dismantling neoliberal rationality and fostering a more democratic and equitable health system.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.004
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies, Research integrity, Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.517
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0040.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0040.000
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.003
Insufficient payload (model declined to judge)0.0010.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.037
GPT teacher head0.413
Teacher spread0.376 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it