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Record W7125703189 · doi:10.59535/ijms.v3i2.625

The Consumer Dilemma Resolved!: The Significance of Purchase Choices in Succeeding in the Wedding Organizer Services Competition

2025· article· W7125703189 on OpenAlexaff
Elfara Rafida Zahra, Ulfah Intan Fauzi, Martin Salim

Bibliographic record

VenueInternational Journal of Management Science · 2025
Typearticle
Language
FieldBusiness, Management and Accounting
TopicConsumer Behavior and Marketing Influence
Canadian institutionsSimon Fraser University
Fundersnot available
KeywordsPurchasingCustomer satisfactionService qualityMediationLikert scaleService (business)Customer retentionPopulationAffect (linguistics)

Abstract

fetched live from OpenAlex

This study aims to determine the effect of service quality and price on customer satisfaction mediated by purchasing decisions for wedding organizer services. This study uses a quantitative approach with a random sampling method. Data collection techniques in this study, use questionnaire techniques, and the measurement scale used is the Likert scale. The population and sample in this study were consumers who had used wedding organizer services totaling 100 respondents. The results showed that service quality and price, as well as purchasing decisions affect customer satisfaction, service quality, and price affect purchasing decisions, service quality and price affect customer satisfaction through purchasing decisions as mediation. Based on the results of the hypothesis, the value of service quality on customer satisfaction is greater than the hypothesis of service quality on customer satisfaction through mediation of purchasing decisions, this indicates a partial mediating effect. Price has a positive and significant effect on customer satisfaction through the mediation of purchasing decisions, based on the results of the price hypothesis, the value on customer satisfaction is greater than the price hypothesis on customer satisfaction through the mediation of purchasing decisions, this indicates a partial mediating effect. This research is interesting because of the different approach, considering the price aspect according to the client's needs and budget rather than a fixed package. In addition, this research shows that staff should empathize with clients, which has been lacking.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.017
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.008
Threshold uncertainty score0.027

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.017
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.000
Science and technology studies0.0020.003
Scholarly communication0.0040.002
Open science0.0010.002
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0080.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.011
GPT teacher head0.283
Teacher spread0.272 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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