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Record W7125703189 · doi:10.59535/ijms.v3i2.625

The Consumer Dilemma Resolved!: The Significance of Purchase Choices in Succeeding in the Wedding Organizer Services Competition

2025· article· W7125703189 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueInternational Journal of Management Science · 2025
Typearticle
Language
FieldBusiness, Management and Accounting
TopicConsumer Behavior and Marketing Influence
Canadian institutionsSimon Fraser University
Fundersnot available
KeywordsPurchasingCustomer satisfactionService qualityMediationLikert scaleService (business)Customer retentionPopulationAffect (linguistics)

Abstract

fetched live from OpenAlex

This study aims to determine the effect of service quality and price on customer satisfaction mediated by purchasing decisions for wedding organizer services. This study uses a quantitative approach with a random sampling method. Data collection techniques in this study, use questionnaire techniques, and the measurement scale used is the Likert scale. The population and sample in this study were consumers who had used wedding organizer services totaling 100 respondents. The results showed that service quality and price, as well as purchasing decisions affect customer satisfaction, service quality, and price affect purchasing decisions, service quality and price affect customer satisfaction through purchasing decisions as mediation. Based on the results of the hypothesis, the value of service quality on customer satisfaction is greater than the hypothesis of service quality on customer satisfaction through mediation of purchasing decisions, this indicates a partial mediating effect. Price has a positive and significant effect on customer satisfaction through the mediation of purchasing decisions, based on the results of the price hypothesis, the value on customer satisfaction is greater than the price hypothesis on customer satisfaction through the mediation of purchasing decisions, this indicates a partial mediating effect. This research is interesting because of the different approach, considering the price aspect according to the client's needs and budget rather than a fixed package. In addition, this research shows that staff should empathize with clients, which has been lacking.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.010
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScholarly communication
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.177
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0100.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.003
Science and technology studies0.0010.001
Scholarly communication0.0020.002
Open science0.0050.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.011
GPT teacher head0.283
Teacher spread0.272 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it