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Record W7133462578

Implementing and managing social media marketing within SMEs

2014· article· en· W7133462578 on OpenAlexaff
Laurent Arnone

Bibliographic record

VenueORBi UMONS · 2014
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsUniversité de Moncton
Fundersnot available
KeywordsSocial mediaSocial media marketingDigital marketingThe Internet
DOInot available

Abstract

fetched live from OpenAlex

Putting the emphasis on the cost advantage and the apparent simplicity of these technologies, authors consider that social media represents a huge opportunity for SMEs.According to Barnes et al. (2012, 688) "many of the tools of Web 2.0 are cheap to acquire and operate, and require little technical expertise", what makes them particularly suitable for smaller businesses.Harris and Rae (2010) stated that social media will have a critical role in the survival of small firms and change the dimension of their competition with larger businesses.As a matter of fact, a growing number of SMEs are currently experiencing with social media.A study of Michaelidou et al. (2011) shows that most of them have the intention to increase their spending on social media.As a result, for many small businesses, social media has become their largest web presence, overtaking their corporate websites programmes (Neff, 2010).Research on the use of social media in a SME context has been growing since a couple of years.From this stream of literature, authors have investigated the uses small businesses are making of social media technologies and the benefits they could derive from such uses (

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.005
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.614
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0050.005
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0020.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.283
Teacher spread0.266 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designOther design
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2014
Admission routes1
Has abstractyes

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