Bibliographic record
Abstract
Abstract This is an exploratory study which describes a pattern of newspaper consumption that gives meaning to an otherwise ordinary activity. It explains a readership behavior which radically enriches and shape human energy into a ‘structured feeling’ of gratified usage of media product. Employing as its discursive unit of analysis, a pattern of communal cultural consumption, its socio-economic implications and the gratifications accruing there from, the paper adopts anecdotal evidence as explanatory cells; arguing that, its findings corroborates the theoretical praxis that cultural consumption functions as a socialization process that recognizes social class formation and the economics of consumption. The paper observes that ‘Buying the News … or read and return’ phenomenon reveals a unique socio-cultural reality of the larger Nigerian environment; concluding that, gender, socio-economic considerations and a rather unique (Nigerian) factor, define activities of ‘buying the news, not the paper’. Key Words: Buying the news, Media-Newspaper consumption, Readership styles, Culture & Class Identity formation, Gratifications, Economy of Cultural Consumption. JCMRJournal of Communication and Media Research, Vol. 5, No. 2, October 2013, 17–32 ©Delmas Communications Ltd. About the author *Stanley Naribo Ngoa is a Professor of Mass Communication and an Associate, Research Professor at the Centre for the Study of Democracy, Rhodes University/University of Johannesburg, Research Village, Bunting Road Campus, University of Johannesburg, Oakland Park 2006, South Africa. #Acknowledgement: I thank the Head of Department, Marketing, Lagos State Polytechnic, Isolo Campus and the four students of the department who helped to administer the first set of the questionnaire. I also appreciate my students at Covenant University Ota; especially, those in the Mass Communication graduating class of 2012 that enthusiastically helped to administer some of the subsequent 400 copies of the second questionnaire. #Note: This paper was first presented at the Carlton University’s Institute of African Studies Conference, Ottawa, Canada held in May 2013. Full Article Words: 8,869; Pages: 16
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.007 |
| Meta-epidemiology (narrow) | 0.000 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.004 | 0.002 |
| Scholarly communication | 0.003 | 0.003 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.004 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".