… sending out an SMS: an impact and outcome evaluation of the Western Australian Department of Health's 2005 chlamydia campaign
Bibliographic record
Abstract
ISSUE ADDRESSED: Evaluation of the Western Australian (WA) Department of Health 2005 chlamydia campaign. METHODS: Twenty-nine people aged 17-25 years were focus tested and 122 people aged 14-29 years were surveyed to investigate awareness and opinions of a multimedia chlamydia campaign targeting young people and to seek their recommendations on how to communicate sexual health information to young people. Forty-three general practice (GP) waiting rooms in the Perth metropolitan area were visited to examine type, availability and standard of display of sexual health resources. RESULTS: The majority of participants surveyed (63.2%) were aware of the chlamydia campaign. Campaign recall ranged from 27% for the website to 48.4% for the posters and print advertisements. Participants predominantly nominated television, radio, posters and magazines as preferred media for receiving sexual health messages. Participants preferred to obtain sexual health information through the Internet or a health professional. The majority of participants (58.2%) rated Short Message Service (SMS) as a very good or good communication method. Chlamydia testing increased during the campaign period by 21% in females and 29% in males, and notifications increased by 12% in females and 4% in males. CONCLUSIONS: The study demonstrated a high level of awareness of the chlamydia campaign among the target audience. Television, radio, posters, magazines, the Internet and health professionals were the preferred media for receiving and obtaining sexual health information. SMS was identified as a useful marketing strategy. There was a low level of uptake of the campaign resources in GP waiting rooms.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.010 | 0.014 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.004 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".