MétaCan
Menu
Back to cohort
Record W2122401796 · doi:10.1509/jmkr.39.1.47.18930

The Influence and Value of Analogical Thinking during New Product Ideation

2002· article· en· W2122401796 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Marketing Research · 2002
Typearticle
Languageen
FieldEngineering
TopicDesign Education and Practice
Canadian institutionsUniversity of Manitoba
Fundersnot available
KeywordsOriginalityAnalogyNew product developmentIdeationContext (archaeology)Product (mathematics)Value (mathematics)Empirical researchPsychologyCognitionProcess (computing)Cognitive psychologyComputer scienceCreativityMarketingSocial psychologyBusinessEpistemologyCognitive scienceMathematics

Abstract

fetched live from OpenAlex

Although both the academic and the trade literature have widely acknowledged the need to foster the development of more-innovative products, little empirical research has examined the cognitive processes underlying the creation of these novel product concepts. In this research, three empirical studies examine how analogical thinking influences the idea-generation stage of the new product development process. The first study uses the verbal protocols of real-world industrial designers to trace the role of analogy in the context of a new product development task, and the second and third studies use an experimental approach to assess the effectiveness of different ideation strategies and conditions. Findings from these studies indicate that the originality of the resulting product design is influenced by the extent of analogical transfer, the type of analogies used, and the presence of external primes. In addition, these studies reveal a positive relationship between the originality of the product concept and consumers' willingness to pay for it, an important measure in the concept-testing phase of product development.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.012
metaresearch head score (Gemma)0.009
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.819
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0120.009
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.050
GPT teacher head0.338
Teacher spread0.287 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it