Bibliographic record
Abstract
Evaluation is the cornerstone of successful strategic communication. It is the basis on which to assess whether and how any purposeful use of communication by an organization contributes to fulfilling the organization's mission, strategy, and goal attainment. For over 50 years, evaluation has been a major focus of both the professional and academic debate in strategic communication. The relevance of this debate has grown in recent decades as budgets in various strategic communication domains continue to increase, in turn raising pressure to deliver hard evidence on how communication contributes to organizational goals. This entry addresses the main strands of the evaluation debate by: (i) contextualizing evaluation of strategic communication within the overall strategic management process and, on this basis, introducing the basic types, units, and stages of evaluation; (ii) tracing the historical development of the broad evaluation debate; and (iii) introducing critical points of reflection on the state of the field in research and practice.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.216 | 0.426 |
| Meta-epidemiology (narrow) | 0.003 | 0.001 |
| Meta-epidemiology (broad) | 0.004 | 0.003 |
| Bibliometrics | 0.013 | 0.011 |
| Science and technology studies | 0.004 | 0.005 |
| Scholarly communication | 0.010 | 0.009 |
| Open science | 0.005 | 0.009 |
| Research integrity | 0.003 | 0.005 |
| Insufficient payload (model declined to judge) | 0.044 | 0.015 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".