How much research shared on Facebook happens outside of public pages and groups? A comparison of public and private online activity around PLOS ONE papers
Bibliographic record
Abstract
Abstract Despite its undisputed position as the biggest social media platform, Facebook has never entered the main stage of altmetrics research. In this study, we argue that the lack of attention by altmetrics researchers is due, in part, to the challenges in collecting Facebook data regarding activity that takes place outside of public pages and groups. We present a new method of collecting aggregate counts of shares, reactions, and comments across the platform—including users’ personal timelines—and use it to gather data for all articles published between 2015 to 2017 in the journal PLOS ONE. We compare the gathered data with altmetrics collected and aggregated by Altmetric. The results show that 58.7% of papers shared on Facebook happen outside of public spaces and that, when collecting all shares, the volume of activity approximates patterns of engagement previously only observed for Twitter. Both results suggest that the role and impact of Facebook as a medium for science and scholarly communication has been underestimated. Furthermore, they emphasize the importance of openness and transparency around the collection and aggregation of altmetrics.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.017 | 0.120 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.012 | 0.021 |
| Science and technology studies | 0.001 | 0.002 |
| Scholarly communication | 0.005 | 0.005 |
| Open science | 0.001 | 0.004 |
| Research integrity | 0.001 | 0.000 |
| Insufficient payload (model declined to judge) | 0.003 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".