The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
2002· article· en· Journal of Marketing Research· Social Sciences
aff
3 857
citations
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The Space Between: On Being an Insider-Outsider in Qualitative Research
2009· article· en· International Journal of Qualitative Methods· Social Sciences
aff
2 526
citations
Understanding and Applying Research Paradigms in Educational Contexts
2017· article· en· International Journal of Higher Education· Social Sciences
venueno aff
1 179
citations
Globalization, the new economy, and the commodification of language and identity
2003· article· en· Journal of Sociolinguistics· Social Sciences
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938
citations
Neighboring in Netville: How the Internet Supports Community and Social Capital in a Wired Suburb
2003· article· en· City and Community· Social Sciences
aboutno aff
933
citations
Approaches to qualitative research : a reader on theory and practice
2004· book· en· Social Sciences
aboutno aff
641
citations
Netnography
2015· other· en· The International Encyclopedia of Digital Communication and Society· Social Sciences
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584
citations
Governing development: neoliberalism, microcredit, and rational economic woman
2001· article· en· Economy and Society· Economics, Econometrics and Finance
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543
citations
542
citations
Improving reporting of meta-ethnography: the eMERGe reporting guidance
2019· article· en· BMC Medical Research Methodology· Decision Sciences
afffund
483
citations
465
citations
The use of focused ethnography in nursing research
2013· article· en· Nurse Researcher· Social Sciences
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450
citations
Toward an Anthropology of Public Policy
2005· article· en· The Annals of the American Academy of Political and Social Science· Social Sciences
aff
439
citations
Ethnoarchaeology in Action
2001· book· en· Cambridge University Press eBooks· Earth and Planetary Sciences
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436
citations
International Student Migration: Mapping the Field and New Research Agendas
2012· article· en· Population Space and Place· Social Sciences
fundno aff
419
citations
Texts and the ontology of organizations and institutions
2001· article· en· Studies in Cultures Organizations and Societies· Business, Management and Accounting
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398
citations
Guidance on Performing Focused Ethnographies with an Emphasis on Healthcare Research
2015· article· en· The Qualitative Report· Social Sciences
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391
citations
Follow the Policy: A Distended Case Approach
2012· article· en· Environment and Planning A Economy and Space· Social Sciences
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383
citations
Aliases, creeping, and wall cleaning: Understanding privacy in the age of Facebook
2010· article· en· First Monday· Social Sciences
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372
citations
On the Role of Affect and Practice in the Production of Place
2010· article· en· Environment and Planning D Society and Space· Social Sciences
aboutno aff
331
citations
Meta-ethnography 25 years on: challenges and insights for synthesising a large number of qualitative studies
2014· article· en· BMC Medical Research Methodology· Health Professions
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331
citations
Ethnography in qualitative educational research: AMEE Guide No. 80
2013· review· en· Medical Teacher· Medicine
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327
citations
323
citations
Using ethnography in strategic consumer research
2003· article· en· Qualitative Market Research An International Journal· Business, Management and Accounting
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321
citations
Ethnographic reflections on selfhood, embodiment and Alzheimer's disease
2004· article· en· Ageing and Society· Psychology
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318
citations